Define your audience and storytelling goals

Today’s exhibits must effectively communicate with a diverse and highly educated audience. We strive to engage everyone from scientists and curators to elementary, grammar school, and high school students. This represents a remarkably broad and varied range of individuals and experiences. The true strength of our visual storytelling approach lies in its ability to provide meaningful insight into the many different points of view that an exhibit experience can inspire. It enables us to carefully design and craft an environment that resonates with all visitors, while also identifying and addressing any potential problem areas. Through this process, narratives and interpretive elements can be thoroughly explored, thoughtfully challenged, extensively revised, and ultimately finalized with precision. In doing so, we bring your story vividly to life, ensuring it is both engaging and accessible to every audience member.